YouFibre promoted to Principal Partner of Bradford City AFC

Our partnership got promoted

We're excited to announce that YouFibre has signed for a fifth season with Bradford City AFC, this time as the Bantam’s Principal Partner and Official Broadband Provider.

A partnership that’s gone the distance

It all started back in 2022, when Brsk became a partner of Bradford City. And when Brsk became YouFibre earlier this year the partnership carried on without missing a beat.
Five years on, we’re backing the club as Principal Partner for the new season and have brought our expertise to modernise the tech behind the scenes.

We’re at the ground and in the streets

We’ve brought our Full Fibre network from the streets of Bradford right into the ground to become the Club’s official broadband provider. Everyone involved with the team now has a much faster, more reliable connection and fans can expect ultrafast Wi-Fi in the stands.

Getting closer to the action

As Principal Partner, we're working more closely with the players too, capturing content both on and off the pitch throughout the season. We're also proud to become the club's first-ever player sponsor, backing Henry Cartwright, with a video introducing the partnership on the way soon. Keep an eye on our socials!

Catch us on matchdays

Look out for us around the stadium, including Power Ball, our half-time radar gun challenge, appearing at two home games this season. Step up, strike the ball, and see how fast it flies. We'll also be giving away hospitality tickets across five of the club's biggest games of the season, so keep an eye on our channels for your chance to be there.

You'll see us around the city, too

We're proud to feature in a new mural on the outside of ground near the club shop on Valley Parade, created by Leeds-based artist Tom Crowe of The Northern Mural Co, a lasting reminder of what this partnership means to the city.

Ryan Battle, MD (Acquisitions) at YouFibre, said: "We're proud to support the towns and cities we’ve connected, not just with Full Fibre, but by backing the clubs and causes that matter most to them. In Bradford, that’s Bradford City, and becoming Principal Partner feels like a natural next step for a partnership that goes all the way back to 2022. As the Official Connectivity Provider, we're powering things behind the scenes with a dedicated 10Gbps line as well as being part of matchdays. It's a long-term partnership, and a chance to be a tech partner as well as a sponsor."

Michael Shackleton, Commercial Manager at Bradford City AFC, said: "YouFibre have backed this club since the 2021/2022 season, and we're delighted their support has grown into a top-tier Principal Partnership. And now the club also benefits from their tech expertise and fantastic Full Fibre broadband, so our staff behind the scenes and the supporters in the stands are better connected. We’re fast off the pitch, as well as on it!"

Our coverage across Bradford

Over 100,000 homes across Bradford can enjoy seamless speeds and stress-free bills. From Bingley to Wibsey, and Thorpe Edge to Haworth, if we're live on your street, you could be online sooner than you think, cheering on the Bantams with broadband as reliable as your support for them.

Check YouFibre broadband availability in your area here