

They’re both measured in Mbps (megabits per second). Download speed measures how fast data travels from the internet to your devices: streaming, browsing and loading pages. Upload speed measures how fast data travels from your device to the internet, so video calls, cloud backups, sending files, and anything you share online.
Most broadband connections are faster at downloading than uploading, and copper being part of the connection is largely to blame. It’s also a hangover from a time when we mostly received content rather than sent it. For a lot of households today, the imbalance is a problem.
It means your upload speed is just as fast as your download speed. Unlike many traditional broadband providers, YouFibre offers symmetrical upload and download speeds across all Full Fibre packages, because we believe in fast, fair and affordable broadband. YouFibre’s network uses Full Fibre technology, meaning fibre optic cables run all the way to your home, giving your you broadband that's a literal game-changer for gamers and work-from-homers.
Not just what, but who! Yep, it’s mainly your beloved family. Or your flatmates. Everyone in your home using the broadband connection will affect the speed to all devices. But it also depends on the speed the device can handle as well – the newer the tech, the more speed it can cope with so the faster things will happen.
The more people and devices that share the broadband, the higher the upload and download speeds you need. And it’s not just the usual suspects like gaming consoles, phones, and laptops; you might have smart speakers, Wi-Fi doorbells and nifty lighting that also use those precious Mbps.
The way you connect your devices to your broadband also affects the speed you can get. A gaming console or TV will be faster when hard-wired (plugged into your router with an Ethernet cable) than when it’s on Wi-Fi. And if a device is on the Wi-Fi but miles away from your router, the Wi-Fi signal will be weak so you can expect things to take a bit longer to load than if you were closer. Read our tips on router placement here.
The million-dollar question. Our advice is to go a little higher than you think you need. It future-proofs your connection and as your household grows, your devices upgrade, and your data usage increases, your broadband will be able to cope. And if you ever need more, you can upgrade your YouFibre plan anytime.
As a rough guide, here’s what different activities actually need: Browsing and social media: around 5 Mbps per device HD Streaming: around 5 to 10 Mbps per screen 4K streaming: around 25 Mbps per screen Video calls: around 10 Mbps, but the more stable the better Online gaming: 25 to 50 Mbps, with low latency being just as important as raw speed Working from home with video calls and cloud tools: 25 to 50 Mbps per person.
Most households are busier online than they think. When you add streaming in multiple rooms, a couple of people working from home, kids gaming, and a handful of smart devices ticking away in the background, even a ‘quiet’ evening can put serious demand on your connection. That’s before anyone starts a video call or downloads a game update. For a busy household doing all of that at the same time, 1000 Mbps is a safe bet.
The typical UK household sits at a median download speed of around 73 Mbps, according to Ofcom*. With YouFibre packages starting at 200 Mbps and going all the way to 8000 Mbps, even our entry level plan is a meaningful upgrade for most homes. Our most popular package is You 1000, delivering ultrafast symmetrical speeds and plenty of room to grow for the busiest of households.
The technology inside your router also plays a part. Newer Wi‑Fi standards such as Wi‑Fi 7 are designed to deliver faster speeds, lower latency and better performance across multiple devices at the same time, which is why YouFibre's routers provide WiFi-7 as standard. Want to know more? Read our guide on Wi-Fi 7 here
You can run a quick speed test It takes seconds and shows your upload speed, download speed, and ping.
Ping, or latency, measures the time it takes for data to travel from your device to the internet and back. It’s measured in milliseconds (ms). For gaming, streaming, and video calls, a lower ping is better. 40ms or below for the smoothest experience.
If you're feeling the need for speed, check availability at your address and find the right YouFibre package to turbo-charge your household.
*Source: Ofcom Connected Nations Report 2025
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